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Gaya APA

Kotler, P. (2009). Manajemen Pemasaran Edisi Ketiga Belas Jilid 1 . Indonesia: Penerbit Erlangga.

Gaya MLA

Kotler, Philip. "Manajemen Pemasaran Edisi Ketiga Belas Jilid 1". Indonesia: Penerbit Erlangga, 2009. Text.