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Gaya APA
Sumarwan, U.(2014).Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran .Bogor:Bogor: Ghalia Indonesia.
Gaya MLA
Sumarwan, Ujang."Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran".Bogor:Bogor: Ghalia Indonesia,2014.Text.